Sands China Sponsors SKH Parent-Child Picture Book Gift Kit Program
Organisations

Part of company’s MOP 5 million COVID-19 relief fund

(Macao, March 17, 2020) – Sands China Ltd. is sponsoring the launch of the Sheng Kung Hui Social Service Coordination Office’s Parent-Child Picture Book Gift Kit Program in response to the coronavirus pandemic, with a sponsorship valued at MOP 100,000 in total.

A group of Sands Cares Ambassadors helped pack some of the gift kits Tuesday at the Sheng Kung Hui Gambling Counseling and Family Wellness Centre. The Parent-Child Picture Book Gift Kit Program gives story books, educational parent-child games, and epidemic prevention items to local families. Its goal is to enhance family interactions and parent-child relationships, while conveying values of mutual care and providing meaningful learning opportunities.

“Sands China and Sheng Kung Hui share a common vision of promoting family harmony and work-life balance,” said Dr. Wilfred Wong, president of Sands China Ltd. “We have a long-standing and successful relationship with Sheng Kung Hui, and our work together has had many positive results. We are very pleased to sponsor this unique picture book program as part of our coronavirus relief effort, to help strengthen family relationships during this time of vigilance and perseverance in the Macao community.”

Lee Kwok Hoo, service director of the Sheng Kung Hui Macau Social Services Coordination Office, said: “Sands China has been committed to giving back to the Macao community. During the epidemic, the company not only sent epidemic prevention materials to various NGOs to address the needs of frontline operations, but also paid attention to the needs of families. Through this cooperation, parents and children are encouraged to read picture books at home and experience the fun of board games to facilitate continued learning despite the suspension of school. We look forward to continued cooperation with Sands China to launch more programmes to benefit local families.”

Sheng Kung Hui’s gift kits contain children’s picture books, on topics such as advocating health, care, environmental protection, mutual help and love, colouring pens, as well as educational parent-child games. The kits also include a Sands Cares colouring page with an encouraging message on coronavirus prevention, and epidemic prevention items like alcohol-based hand sanitiser.

The kits will benefit around 250-300 local families who are service users of Sheng Kung Hui’s Social Service Coordination Office, with priority going to single parents, children with special learning needs, and families with special parenting needs.

Sands China’s donation is part of the company’s pledge to donate MOP 5 million toward Macao’s novel coronavirus (COVID-19) relief effort, and is part of Sands Cares, the global corporate citizenship program of parent company Las Vegas Sands Corp.

Photo caption: Sands Cares Ambassadors pack the Parent-Child Picture Book Gift Kit Program kits Tuesday at the Sheng Kung Hui Gambling Counseling and Family Wellness Centre. The gift kit programme is organised by the Sheng Kung Hui Social Service Coordination Office and is sponsored by Sands China, as part of company’s MOP 5 million COVID-19 relief fund.

Photo caption: The Sheng Kung Hui Social Service Coordination Office’s Parent-Child Picture Book Gift Kit Program provides service users with gift kits containing children’s picture books, colouring pens, educational parent-child games provided by Sheng Kung Hui, and a colouring page with an encouraging message on coronavirus prevention and epidemic prevention items like alcohol-based hand sanitiser donated by Sands China.

Photo caption: Guests of honour participate in a launch ceremony for the Sheng Kung Hui Social Service Coordination Office’s Parent-Child Picture Book Gift Kit Program Tuesday at the Sheng Kung Hui Gambling Counseling and Family Wellness Centre.
Left to right: Lee Kwok Hoo, service director of the Sheng Kung Hui Macau Social Services Coordination Office; Annie Lam, Director of Community Affairs of Sands China Ltd.