Sands China Hosts Seminar on Data-Driven Analysis of Macao’s Economy

Part of company’s professionalism education efforts to familiarise team members with latest market trends

(Macao, July 30, 2020) – Sands China Ltd. hosted a seminar for team members Wednesday at The Parisian Macao, on the analysis of Macao’s economic development over the past decade – using a data-driven approach. Around 300 team members attended the seminar, including local youth who have participated in Sands China’s various talent development programmes.

The objective of the seminar was to familiarise team members with the integrated resort business environment by enhancing their in-depth understanding of the latest trends in the hospitality and tourism industry, through examining statistics and facts.

Entitled Professionalism Education for Sands China Team Members – A Data-Driven Analysis of Macao’s Economy, the seminar was facilitated by Statistics and Census Service (DSEC) representatives, who explained key concepts such as tourist consumption and tourism-related industry profiles, and discussed changes and demands in the human resources market. Team members proactively participated in the seminar’s Q&A session, showing enthusiasm for learning more about the topic.

“Big data and economic statistics provide a solid foundation for our decision-making process in the integrated resorts business,” said Dr. Wilfred Wong, president of Sands China Ltd. “Our thanks go to the DSEC for their continuous support and guidance; the knowledge and insights they shared have surely enhanced our team members’ understanding of the business environment, thus allowing us to continuously enhance our service standards, and to make valuable contributions to the economic diversification of Macao and the development of the city into a world centre of tourism and leisure.”

One team member Eduardo Kong, a revenue optimization and distribution manager, said: “Macao’s tourism industry has undergone noticeable changes in recent years. The sharing at this seminar has enabled us to deliver personalised services and offerings according to consumer behaviour and travellers’ needs.”

Wednesday’s seminar is part of Sands China’s ongoing effort to promote professionalism education, and to comprehensively strengthen employee knowledge of the business environment as well as national development, so as to make essential contributions to the development of Macao into a world centre of tourism and leisure. Sands China has been committed to improving the professionalism of its 29,000 team members through over 20 initiatives, including professional literacy training courses, professional lectures, various professional exchange activities, and through film viewing sessions.

Photo caption: Sands China hosts a seminar for team members Wednesday at The Parisian Macao, on the analysis of Macao’s economic development over the past decade – using a data-driven approach. The objective of the seminar was to familiarise team members with the integrated resort business environment by enhancing their understanding of the latest trends in the hospitality and tourism industry through examining statistics and facts.