Sands Shopping Carnival Wins Innovative Exhibition Award
Largest shopping event in Macao history
(Macao, Dec. 17, 2020) – The Sands
Shopping Carnival is a winner of the
Innovative Exhibition Award in the
Macao Convention and Exhibition Commendation Awards
2020, which was held Dec. 16 at Macau Tower.
Organised by Macao Convention and Exhibition Association
(MCEA), the awards event supports Macao's positioning as
"One Centre, One Platform, One Base" and aims to become
an annual MICE industry event in
Macao.
The Innovative Exhibition Award
recognises outstanding performance in exhibition
planning and event organisation, in carrying out
marketing strategies, and in demonstrating the spirit of
innovation with a new exhibition that has achieved
market effectiveness while bringing in new
elements.
"Sands China Ltd. is honoured to receive this award for
the Sands Shopping Carnival – an event of historical and
revolutionary significance in Macao," said Dr. Wilfred
Wong, president of Sands China Ltd. "It achieved the
government's Consume for the Economy objective and
encouraged the use of the second round of e-consumption
vouchers. It brought together a rare convergence of
products from local SMEs and international brands to
create a synergistic effect, in which exhibitors were
given a free platform to create more business
opportunities. We are thankful for this award and
grateful for the collaborative efforts of the event
co-organiser, supporting entities, business partners,
and team members, all of which greatly contributed to
the carnival's
success."
In a creative effort to support the Macao SAR
government's Consume for the Economy
initiative, Sands China created the carnival as a way to
do that while implementing pandemic-related sanitisation
and safety protocols to ensure a safe and worry-free
environment. The carnival was offered as a free business
platform for local SMEs and Sands retailers amid the
pandemic period, while creating a new weekend
destination for local residents and
tourists.
The Aug. 7-9 Sands Shopping Carnival was the largest
shopping event of its kind in Macao. The indoor carnival
at The Venetian® Macao's Cotai Expo featured
518 booths and saw visitation surpass 100,000 over the
three-day
event.
It featured a karaoke contest, Little Master Chef
Workshop, international-cuisine food area, performances,
lucky draws, MOP 1 products, deals up to 80 per cent
off, and family-friendly activities and
games.
The Macao Convention and Exhibition Commendation Awards
2020 aligns with the urban development plan of the
Greater Bay Area and supports the Macao SAR government's
promotion of the MICE industry. It acknowledges the
strength of local MICE events and aims to improve the
Macao MICE industry's regional competitiveness and
international
influence.
Photo caption: Julian Chow (right), senior vice president
of special projects, product strategy and development for
Venetian Macau Limited, accepts the Innovative Exhibition Award,
awarded to the Sands Shopping Carnival, at the Macao Convention
and Exhibition Commendation Awards 2020 Dec. 16 at Macau Tower.
Photo caption: Visitors enjoy the Sands Shopping Carnival
at The Venetian Macao's Cotai Expo. The successful three-day
event recorded more than 100,000 visits.